Well, it may sound sci-fi but it's real stuff thats been around for a while. I used to use it to paint the inside of plastic cavities for EMI/RFI shielding (keeping it out as well as in). It's pretty temperamental stuff and only works if you ground it.
I believe the stuff we use to use was some sort of oil based paint. Latex didn't work to well thanks to the non-conductive nature of rubber.
BTW, if you didn't ground it you had one hell of an antenna
It was also pretty damn expensive... a small bottle (like touch-up car paint bottle) was about $20.