I'm trying to get a feel as to what folks search for...yes some search engine optimization is what this is all about.
Here's what I'm finding.
Everyone searches different depending on their knowledge (of telephone equipment and Internet searching)
This is a technical board so most will search on the Toshiba 2020SD or something similar, the layman will search on something similar to the Toshiba Telephones.
End result is cover them all. What a chore.
Thanks for the info.