Good practice is to splice in some riser tails into a splice closure mounted inside the building, then take that to your protectors, or you can get the protectors with the tails already terminated and do the same thing. I think the point of protection has been a little skewed, its not about fire protection, it is about electrical protection for your switches, routers, modem equipment, and last and not least the end user's safety. I have never heard of a building catching fire because pic flashed and burned. I have however seen first hand what happened to a lady in Texas whose protector was not installed properly (Not grounded) by the telco installer, the scenario was she was chatting to a neighbor in a storm...the rest i leave to your imagination!
