You got an online store with end-user prices. I looked at your product a couple of years ago and questioned the logic of selling to dealers as well as direct to end users through your online-store. None of my other equipment suppliers do that even though a good bit of it ends up on ebay. We've batted around the issue of markup a time or two on the board. You're setting a ceiling that might keep some dealers from considering your product if the markup doesn't suit them. Just my opinion.

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