Still a business Hal. His business. SEO helps move the sales needle which pays to keep the board going. Your statement about the state of the industry is true...it is fading away so anything a business owner can do to help the bottom line is his business. I agree that this isn't like the old days with the old pros but unfortunately I think those are behind us now. But sitting back and watching it fade away without a fight is pretty lame to me. But not my sandbox at the end of the day. I don't have to pay the bills to keep the lights on.

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