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Joined: Sep 2007
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I just noticed as well when registering with some online yellow page directories that Idearc had/was/is replacing superpages. Very surprised to it, but also agree that the print yellow pages are becoming dinosaur quickly. As the phone company dropped phone books off at my office yesterday, a couple of techs asked if they should just throw them in the trash. Does anyone really use them anymore?

mdaniel, does your comment mean that we are not to reply unless posting linked material regarding the story?

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Quote
Originally posted by Telephone Guru:


mdaniel, does your comment mean that we are not to reply unless posting linked material regarding the story?
Not at all Telephone Guru,
Your post is fine. To the point, on topic, and not a lot of BS. topic


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I will grab the Yellow Pages if there isn't a computer available.


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Just for kicks, if you REALLY want to see what a difference the internet has made, pull out a couple year old telephone book and compare the size of the adds from 2-3 years ago with the new books coming out. It's a shocker.

Everyone seems to understand that the ROI just isn't there any more to justify large advertising in the print pages.

Sorry if this bump is ancient, but just compared a 2004 book to a 2007 book and was pretty amazed at the difference.

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We dumped all yellow pages advertising affective when our current contracts expire.

We will save $$$$$$, in fact our yellow pages rep asked me for a sales job - that should tell you something.

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