I don't know too much about Cisco, and because I don't do sales I don't have all the Cisco Vs Shoretel sales points,

But I watched as someone took about 6 hours to turn up a PRI on a Cisco. He eventually had to call Cisco directly to get it working. I believe it turned out to a programing issue.I have never had this much trouble on a Shoretel with getting PRI service to work.

I am not sure if an easy setup and GUI interface is a compelling point or not. Generally I can train a simple office manager to do some simple management things like reset user accounts or change names. Perhaps the technical savvy ones can even move extensions, assign DIDs or add members to hunt groups.