Originally posted by bdunne:
The general public have for the most part never heard of ESI because they only make business phone systems and not microwave ovens or fiber optic switches like their competitors!
Nortel and Avaya dont make those either. ESI is still a new company compared to the big guys. Cisco is even newer but their name is already world wide in the telephony biz.
ESI jumped into the realm of the big boys with the release of the 600. Now its time to market like the big boys do. I made that a point when I was in Plano but I think they like where there at so I dont see ESI making a move to compete on that level.
This is in regards to your companies like JP Morgan/Chase, Charles Schwabb, Sony, JBL, Sega. They all want name branded systems.
Its like, shopping at Bloomingdales or shopping at Ross.