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AT&T Logo Lettering Change.
#632702 09/13/19 01:06 PM
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Guess I've been asleep for a bit. I just noticed that the lettering in AT&T's logo has reverted to all uppercase as opposed to being all lowercase. bed


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Re: AT&T Logo Lettering Change.
dexman #632707 09/13/19 02:30 PM
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Whenever someone mentions AT&T I always think of Bloom County...

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Re: AT&T Logo Lettering Change.
dexman #632710 09/13/19 07:16 PM
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What is the name given to the old Lucent Technologies logo? ponder


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Re: AT&T Logo Lettering Change.
dexman #632714 09/13/19 11:38 PM
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What is the name given to the old Lucent Technologies logo?


What you get when you put your coffee cup down on your desk calendar and it's got some coffee on the bottom.

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Re: AT&T Logo Lettering Change.
dexman #632717 09/14/19 03:51 AM
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I believe that there were two different logos; one upper case for the old stuff, and lower case for mobile. I could be wrong.


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Re: AT&T Logo Lettering Change.
hbiss #632719 09/14/19 05:41 AM
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Originally Posted by hbiss
Quote
What is the name given to the old Lucent Technologies logo?


What you get when you put your coffee cup down on your desk calendar and it's got some coffee on the bottom.

-Hal


I remember a Dillbert comic strip where a coffee cup was used to make the logo. Referred to it as the "Evil Circle"? ponder


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Re: AT&T Logo Lettering Change.
Arthur P. Bloom #632720 09/14/19 05:50 AM
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Originally Posted by Arthur P. Bloom
I believe that there were two different logos; one upper case for the old stuff, and lower case for mobile. I could be wrong.


I remember the logo changed after the company was acquired by Bell South. I think that was the switch to all lowercase letters. Then again, I'm in Verizon land where logo tweaks happen regularly. crazy


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Re: AT&T Logo Lettering Change.
dexman #632725 09/14/19 06:06 PM
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I remember a Dillbert comic strip where a coffee cup was used to make the logo. Referred to it as the "Evil Circle"?


The Lucent Logo was "the brown ring of quality", and "Lucent" morphed into "Lucifer Technologies"

Self-serving link

Re: AT&T Logo Lettering Change.
dexman #632729 09/15/19 01:00 AM
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Ah! laugh

Thank you TTT!


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Re: AT&T Logo Lettering Change.
dexman #632743 09/16/19 06:08 AM
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I was at a pre-bid conference for a government project and some Lucent people were there. We all asked them about it, as it was also new to them (they had come from ATT). They said that it's the window looking into the future of new technology, as in using your hand to wipe a circle on a foggy window to see outside. I'm not sure how valid that was, but at the time, we believed it.


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