 AT&T Logo Lettering Change. | Joined: Dec 2005 Posts: 8,684 Spam Hunter | OP  Spam Hunter Joined: Dec 2005 Posts: 8,684 | Guess I've been asleep for a bit. I just noticed that the lettering in AT&T's logo has reverted to all uppercase as opposed to being all lowercase.  | | |  Re: AT&T Logo Lettering Change. | Joined: Dec 2007 Posts: 6,549 Likes: 1 Admin |  Admin Joined: Dec 2007 Posts: 6,549 Likes: 1 | Whenever someone mentions AT&T I always think of Bloom County... ![[Linked Image]](https://sundance-communications.com/forum/gallery/58/full/1257.jpg) | | | Re: AT&T Logo Lettering Change. | Joined: Dec 2005 Posts: 8,684 Spam Hunter | | OP Spam Hunter Joined: Dec 2005 Posts: 8,684 | What is the name given to the old Lucent Technologies logo?  | | | Re: AT&T Logo Lettering Change. | Joined: Feb 2005 Posts: 12,266 Member | | Member Joined: Feb 2005 Posts: 12,266 | What is the name given to the old Lucent Technologies logo? What you get when you put your coffee cup down on your desk calendar and it's got some coffee on the bottom. -Hal
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| | | Re: AT&T Logo Lettering Change. | Joined: Sep 2006 Posts: 3,290 Member | | Member Joined: Sep 2006 Posts: 3,290 | I believe that there were two different logos; one upper case for the old stuff, and lower case for mobile. I could be wrong.
Arthur P. Bloom
"30 years of faithful service...15 years on hold"
| | | Re: AT&T Logo Lettering Change. | Joined: Dec 2005 Posts: 8,684 Spam Hunter | | OP Spam Hunter Joined: Dec 2005 Posts: 8,684 | What is the name given to the old Lucent Technologies logo? What you get when you put your coffee cup down on your desk calendar and it's got some coffee on the bottom. -Hal I remember a Dillbert comic strip where a coffee cup was used to make the logo. Referred to it as the "Evil Circle"? | | |  Re: AT&T Logo Lettering Change. | Joined: Dec 2005 Posts: 8,684 Spam Hunter | | OP Spam Hunter Joined: Dec 2005 Posts: 8,684 | I believe that there were two different logos; one upper case for the old stuff, and lower case for mobile. I could be wrong. I remember the logo changed after the company was acquired by Bell South. I think that was the switch to all lowercase letters. Then again, I'm in Verizon land where logo tweaks happen regularly.  | | | Re: AT&T Logo Lettering Change. | Joined: Jul 2001 Posts: 3,278 Moderator-Avaya-Lucent, Antique Tele | | Moderator-Avaya-Lucent, Antique Tele Joined: Jul 2001 Posts: 3,278 | I remember a Dillbert comic strip where a coffee cup was used to make the logo. Referred to it as the "Evil Circle"? The Lucent Logo was "the brown ring of quality", and "Lucent" morphed into "Lucifer Technologies" Self-serving link | | |  Re: AT&T Logo Lettering Change. | Joined: Dec 2005 Posts: 8,684 Spam Hunter | | OP Spam Hunter Joined: Dec 2005 Posts: 8,684 | Ah!  Thank you TTT! | | | Re: AT&T Logo Lettering Change. | Joined: Jan 2005 Posts: 15,251 Likes: 1 Moderator-Vertical, Vodavi, 1A2, Outside Wire | | Moderator-Vertical, Vodavi, 1A2, Outside Wire Joined: Jan 2005 Posts: 15,251 Likes: 1 | I was at a pre-bid conference for a government project and some Lucent people were there. We all asked them about it, as it was also new to them (they had come from ATT). They said that it's the window looking into the future of new technology, as in using your hand to wipe a circle on a foggy window to see outside. I'm not sure how valid that was, but at the time, we believed it.
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