I knew a guy who started an interconnect company called "Key Communications." When a business man would tell a worker to find a telephone company for a repair, and the worker turned the phone over to see what the label said what type of phone it was, the worker would call my friend's company, since the phone was a "Key" telephone.

Another guy I knew started a company called "West End Electric." When a customer would ask 411 for "Western Electric" (since that would be the name on the phone that was broken) the nearest hit in the Directory Assistance data base was "West End Electric." (The real Western Electric never advertised locally or had their numbers listed in DA, because they were 100% owned by the phone company.)

Arthur P. Bloom
"30 years of faithful service...15 years on hold"